A web presence is a crucial aspect to any organizations marketing plan. Many organizations realize that they need to be on the internet, but they don’t know where to go from there. They often end up compromising their marketing plan and simply building a “brochure” type site, because they “need one”.
Unfortunately, such a presence will provide about the same amount of value as the time that went into planning it – none.
To be effective, an internet marketing plan has to go beyond the construction of a simple brochure site and an email address… An effective presence requires a strategy.
Don’t Leave Your Organization’s Future to Luck, Have a Web Presence Strategy
A true web presence strategy goes beyond simply copying a paper brochure or just telling customers the services that are provided. It engages targeted prospects and converts them into enthusiastic customers. It can use numerous technologies and techniques to achieve this, but in the end, uses the same basic principles.
The Steps in Engaging Prospective Customers
Get the Traffic; but Make Sure it’s the Right Traffic
Prospective customers are looking for you – but can they find you. Without planning on how people will find your website, you’re leaving your organization’s future to chance.
Have you heard? Marketing involves getting the right message to the right people at the right time. But how do you do that. If you’re using conventional marketing you use a mass approach. You distribute your message to as many people as you can, hoping that people are looking for your solution to their problems right now, or that they will think of your solution when they have problems in the future.
That’s not very effective.
The internet gives you the opportunity to target the people who find your site. Through careful analysis and planning, your web presence can be constructed so the people who are finding you are not just mass recipients of your message, but targeted prospective buyers.
Help Your Prospects Find Your Solution, and Help Them Become Customers
Many people measure their effectiveness by how much traffic their site receives, or how many prospective customers have contacted them. None of that is of value unless your prospects become customers.
Effective marketing involves delivering your solution for the problem that they need to solve.
… People don’t surf the web randomly … and they certainly won’t be finding your site by chance; at least real prospects who are interested in your services won’t.
But the difference between having a prospect visit your site and immediately leave versus having one come and purchase your product or services is the difference that will make your business thrive.
Engaging your prospect is a must for your web presence to be effective … That can involve a number of tools and techniques, but it all begins with professional copywriting.
Copywriting is the art of writing so that your prospect connects with you. With effective copywriting, you’ll have the opportunity to tell your story – your full story – to your new customer.
Blogs and Social Media and Mailing Lists Oh My…
Wordpress, Blogger, Facebook, Twitter, Google Places, and a host of other web resources can help your business soar. But without a planned strategy, you’re leaving your business’s future to chance.
You’ve worked hard planning and developing your business. Don’t risk it to the unknown now. Make sure that you start with an effect web presence strategy.
With your permission, I would like to help… and it won’t cost you anything to get started.
Don't Risk Your Company's Future - Get a Free Evaluation Now
For a no pressure, risk free, 15 minute web presence and strategy evaluation, please give me a call at 519-804-1103 or use our contact us form.
15 minutes of your time could make huge difference in how your business moves ahead.
Call me, David Mudie, today at 519-804-1103.